In 20 years we have grown
That’s why we want to give you the opportunity to start
a journey to our past and rediscover our dolls. In this section
you can request an access to download our catalogs and
discover anecdotes and curiosities about each of them.
Our catalogs since 1997
It was already 21 years ago! Our 1997 catalog was very special as we started it with our most representative dolls sitting and placed forming a group photograph. By then we presented an idea of multiculturalism, with dolls from different countries and different professions. The most “rustic” touch was achieved at the photographs of the dolls in the special design interiors, mostly decorated with wooden trunks as props. It was our first catalog made in the most artisan and crafts way possible.
Our range of dolls grows just as well as the number of countries where we sell our dolls. That year was marked by the introduction of 22 cm dolls that are our current Paolitos which are present in our catalogue till present days with just minor changes in their clothing. We also included new 60 cm dolls newborns, mannequin dolls and our first series of dolls with mechanism that laughed.
We started our journey internationally by attending the Toy Fair in Nürnberg as visitors. A great experience.
It was the year during which we made a very important change in terms of clothing lines for dolls. We opted for very soft coloured fabrics because the girls were enthusiastic about that and we received a lot of demand. The Carlos and Carol family was born. A couple of 40 cm adorable with trendy outfit and wearing leather shoes. A very elegant family.
We completely changed the format of the catalog, and filled it with many decorative details like balloons……… We presented 21 cm novelties such as the Peques and the baby Meons that curiously did pipi after they drank from the bottle. The dolls of 60 cm became then be our highest quality target.
During that year we tried to make with new models of dolls like hairstyling heads, Monsters and Angels dolls of 32 cm. The latter even had their wings!
We managed to adapt our products to all ages and also covered a wider range of sales channels which included from souvenir shops to the special collectionable shops or websites. By then we were present in more than 25 countries …
That year we started the collection of Amigas Gymnasts which included accessories such as tape, ball, hoop and maces … A complete gymnast equipment. Our Russian representative was so enthusiast about it that he even sponsored children’s gymnastics championships in which Paola Reina was a collaborator. Up to nowadays it is still hold and called Paola Reina cup.
During that year we included a new collection of the 24 cm Alfis dolls, which were gnomes or wood spirits with different colors of clothes which identified them.
It was crucial for the development of a project, which we were meditating for several years, before taking the step.
Santoro London proposed us the possibility of manufacturing and distributing their “Gorjuss” line exclusively. This offer was based on their desire to contact a company that could offer them the quality and safety of a product.
Before its launch, the development process of both the commercial part and design and development, took us 10 months…
Nowadays it is an incomparable product line…